From 21st to 24th November, Wenda has participated in a mission for the consolidation of the Made in Italy Agrifood sector, promoted by the Region Emilia-Romagna, on the occasion of the second edition of the Settimana della cucina italiana nel mondo, a meeting organised in China, in Shanghai, by the Italian Government. In cooperation with Future Food Institute, Wenda has been able to present its IoT innovative solutions at the Design Center of Tongji University – one of the most prestigious Chinese universities – and had thus the chance to discover more and more the peculiarities of the Chinese market and to debate the issues of both the protection of controlled origin products and the sustainable development paradigms connected to agrifood’s productive cycles.

The interest in China’ market is rapidly growing for Emilia-Romagna’s businesses, with an export ratio which increased by 8% in the first quarter of 2017. Notably, there is an ascending demand for safe food, and the recent reduction of duties on high-quality products has opened large business spaces mainly for Dop and Igp brands, of which Emilia-Romagna is european and world leader. Moreover, the attractiveness of advanced technologies of food safety is quite impressive.
In the words of the President of the Region Emilia-Romagna, Stefano Bonaccini: “The Chinese market is huge and booming, crucial for that business internationalisation that represents a fundamental leverage for growth, and that we are strongly targeting as Region. In terms of research and innovation we are increasingly creating the conditions so that our companies open themselves to international markets and the mission in China is another opportunity that we have deployed.”

Together with other companies and institutional partners, such as Cantina Regionale Emilia Romagna, Coop, Alce Nero, Granarolo, representatives from the Region Emilia-Romagna, Consortia for the protection of Dop and Igp products, Wenda has tried to structure new business and development opportunities in the Asian country, to consolidate the organisational models already internalised and to forge new allegiances in innovation processes, participating with interest in the remarkable discussions on the chances to strengthen the protection of controlled origin products.